17 December: ENSP-ECTC Webinar “Reduction Demand for all Tobacco Products”


Tobacco use is a leading cause of preventable premature death in the world today, claiming 1.6 million lives per year in the European region, with 2 million projected by 2020. Although tobacco deaths are on the rise globally, in some places control policies have managed to reduce smoking. Millions of people in the European region could be spared disease and early death if effective policies were put in place.


Tobacco use is a leading cause of preventable premature death in the world today, claiming 1.6 million lives per year in the European region, with 2 million projected by 2020. Although tobacco deaths are on the rise globally, in some places control policies have managed to reduce smoking. Millions of people in the European region could be spared disease and early death if effective policies were put in place.

The main approaches to tobacco control are:

  1. price increases through higher taxes
  2. advertising and promotional bans
  3. smoking restrictions
  4. consumer education campaigns
  5. smoking cessation therapies.

Price increases on tobacco products are one of the most effective means of reducing cigarette smoking. Studies show that a price increase of 10% results in a 2.5% – 5% smoking reduction in the short run and possibly up to 10% in the long run, if prices are increased to keep pace with inflation. Young people may reduce their smoking at two to three times the rate of older people. This level of response could result in 500 000 to 2 million fewer deaths from smoking in high-income countries, and in 600 000 to 1.8 million fewer deaths in eastern Europe. Some countries have raised taxes to 70%–80% of the price of a pack of cigarettes, resulting in significant reductions in smoking, although smaller tax raises have also been successful.

Join us on 17 December 2021 from 13:00 to 14:30 (CET) to learn more about tobacco policies, illicit trade, taxation, advertising ban, and youth implications with case studies from Russia, Ukraine, and Poland!

Find the agenda and details about the speakers here…

Register now here…

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