EU Directive on Tobacco Products

The EU TPD came into force On 20th May 2016,  setting a number of clear measures to prevent people from using tobacco, with the aim to specifically protect further the younger generations.

Amongst the comprehensive list of measures, the Directive introduced a ban on cigarettes and roll-your-own (RYO) tobacco flavours, such as vanilla, strawberry or other candy, which are added to mask the taste and smell of tobacco and therefore make them more attractive to children and young people.

The mandatory electronic reporting on ingredients, combined with the replacement of the tar, nicotine and carbon monoxide (TNCO) labelling with the consistent message that “Tobacco smoke contains over 70 substances known to cause cancer” will additionally minimise the potential risk to mislead smokers with confusing information. See the fact sheet on Health Warnings.

The TPD further calls for standardised packaging with 65% of the package dedicated to larger graphic health warnings including photos, text and cessation information.

Useful links


Implementing and delegated acts

EU Factsheets on

Invitation to youth workshop: New technologies and novel tobacco products

How Big Tobacco has become the contemporary Pied Piper and possible solutions from youth advocacy: the case study of TFAC Be part of change! ENSPNext and the Sapienza University...

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POLICY BRIEF: Supporting youth engagement in policy-making as a dual weapon against the Tobacco, Nicotine and Vaping Industry

The Tobacco Industry is the backbone of the biggest public health threat fueled by the most addictive and deadly product. For decades, this industry has been responsible for millions...

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Letter to the Spanish Minister of Health from the Tobacco Control Community

In response to the open letter that pro-vaping organizations, with suspicious relations to the tobacco industry, sent to the new Minister of Health requesting to include vaping products in...

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